Thematic founders started from scratch, building an NLP solution to process feedback via an API, elevating the customer voice
2015
Thematic unifies surveys, tickets, calls, reviews, and social into one source of customer truth, with every theme traceable back to the raw comments behind it. The same grounded layer feeds your dashboards, your teams, and the AI agents acting on customer signals. Teams go from AI summaries they can't verify to insights they can stake a decision on. Up and running in days, not quarters. That's why the world's most innovative CX programs trust us, including DoorDash, Albertsons, and Mitsubishi.


The idea for Thematic came about in 2015, when our founder Alyona Medelyan ran an NLP consultancy. She’s a top expert in the field, with a PhD funded by Google and cited by more than 3000 researchers. Three companies reached out to Alyona for help at the same time. They all had the same problem: they wanted to know what drove their Net Promoter Score. They knew the answers lay in unstructured customer feedback, and that the right NLP algorithm could unlock them.
Alyona collaborated with these companies to create a solution, the forerunner to Thematic. It focused on quick and effortless analysis of survey responses, and tied themes found in qualitative feedback to metrics, explaining what drives them. In 2017, Thematic officially launched. We’re now a leader in feedback analytics, driving success for some of the best companies in the world.
Thematic founders started from scratch, building an NLP solution to process feedback via an API, elevating the customer voice
2015
Expansion into the UK and US. Our first customers, ManpowerGroup and SThree, are still with Thematic and continue to advise on solution development.
2016
As part of the YCombinator program, revenue tripled and funding came in. The company raised $1.2M in seed funding from AirTree Ventures and San Francisco angel investors. Thematic established a R&D center in New Zealand.
2017
Business publications recognized Thematic for product innovation and business development, including best AI startup. We opened an office in San Francisco, USA.
2018
Thematic launches a market research and insights partnership program. With a vision to help organizations get more value from all feedback, Thematic built and added 100+ integrations and launched Unified Analytics.
2019
Operations and offices became fully remote. As software use and development scaled and intensified, we supported organizations to manage their overwhelming volume of online feedback.
2020
Thematic expands the type of feedback data it can analyze. With a vision to getting a full view of the customer voice and helping product operations, we launched Chat Analytics and added Intercom and Zendesk integrations.
2021
Our vision is to help everyone make smarter product and service decisions, faster. We continue to deliver advanced text and quantitative analytics for customer feedback, while investing in enhanced data workflows and new features to bring our customers the best solution in the market. Our quest empowers thousands of people with seamless access to explore, share and unlock the true value of feedback.
2022
We’re on a mission to deliver the best feedback analytics solution in the market. We tend to brag that Thematic is already the leading solution because we know our text analytics results are the best out of the box, and get better for our customers over time.
We want our customers to feel valued too, so we work closely with them to help get next-level results.
"This team is outstanding. The swift nature of work has enabled us to get to more complex response calculations easily. They are an intellectually curious bunch, genuinely keen on finding solutions."
Ajantha Suriyanarayanan
Director of Consumer Insights,
Art.Com






Behind our product are the people driving it. Ambition, Ownership, Collaboration, and Transparency - these are the values we live by at Thematic. We know that success comes from working smart and deserves to be recognized and rewarded.
Our strategy is clear, our results are shared, and people are accessible.
We aim high, commit to intelligent growth and to finding the best solutions for our customers.
We share our knowledge, ideas and energy to achieve our goals and celebrate success together.
We take ownership of our contribution towards company goals. We find a solution when we see a need.
Fully remote working within NZ and various US timezones
Monthly remote office allowance
Career growth and learning opportunity
Flexible hours
Stock options
Paid paternity/partners leave