Skip to main content Free master sessionClaude in Action for CX professionals. Join Alyona on September 17.Save your seat
Thematic

Learn from your peers, experts and influencers in customer experience, insights and analytics

Get fresh perspective on how to analyze customer feedback, build business cases, and support your business through insights

Rethinking Voice of Customer: How Research Teams Can Evolve with the Modern Data Stack

Rethinking Voice of Customer: How Research Teams Can Evolve with the Modern Data Stack

A practical guide for VoC and research professionals on moving beyond surveys, integrating unstructured feedback into your modern data stack, and scaling your impact across the business.

Download

From Ignored to Indispensable: The Proven, Step-by-Step CX Insights Mastery Blueprint in < 6 Days!

This free, 6-day email course walks through a proven process to turn customer feedback into career growth, strategic influence, and a seat at the executive table in 30 days.

Start the free course
Experience Is the Promise: What Airline Reviews Reveal About the Gap Between Brand and Reality

Experience Is the Promise: What Airline Reviews Reveal About the Gap Between Brand and Reality

A research collaboration with Experience Investigators analyzing thousands of airline reviews to reveal where brand promises break down, and what CX leaders can do to close the gap.

Download
The Professionals’ VoC Handbook

The Professionals’ VoC Handbook

The only handbook you will ever need to level up your Voice of Customer game!

Download
Build, Buy or Partner? A Layered Guide to AI Feedback Analytics

Build, Buy or Partner? A Layered Guide to AI Feedback Analytics

Guide for businesses in deciding how to implement AI for customer feedback analysis, moving beyond a simple "build or buy" choice to a layered approach

Download
Calculating the ROI of CX: Complete Guide 2026

Calculating the ROI of CX: Complete Guide 2026

Find out everything you need to know about calculating the ROI of Customer Experience with this free guide. Includes spreadsheet templates!

Download
Beyond Traditional NLP: How LLMs and Generative AI Are Transforming Text Analytics

Beyond Traditional NLP: How LLMs and Generative AI Are Transforming Text Analytics

How LLMs and generative AI are delivering deeper, more accurate customer insights from text data without the constant manual updates required by traditional NLP.

Download
Questions to ask feedback analytics vendors

Questions to ask feedback analytics vendors

The busy executive's guide to customer retention

Download
Customer feedback taxonomy example

Customer feedback taxonomy example

This comprehensive template will give you a good idea of which themes and sub-themes to consider when building your own taxonomy.

Download
From Text Analytics To Generative AI: A Practical Guide for CX Teams

From Text Analytics To Generative AI: A Practical Guide for CX Teams

A review by Dr. Alyona Medelyan

Download
Reliable and scalable analysis of Net Promoter Score verbatims

Reliable and scalable analysis of Net Promoter Score verbatims

And why AI is a must for NPS surveys

Download
Build a business case for feedback analytics

Build a business case for feedback analytics

Make your case for feedback analytics with our free, editable presentation - available in both PowerPoint and Google Slides formats!

Download
How to End Customer Churn for Good

How to End Customer Churn for Good

Helping you find a feedback analytics solution that meets your insight needs.

Download
Best practices for analyzing open-ended questions

Best practices for analyzing open-ended questions

Your guide to making sense of free-text feedback

Download
Free text analytics RFP guide - includes templates!

Free text analytics RFP guide - includes templates!

Create a request for proposal that clearly identifies your company's text analytics needs.

Download
How to leverage AI to improve Customer Experience

How to leverage AI to improve Customer Experience

How AI analytics work to enhance your everyday brand experience

Download

In conversation with DoorDash

Hear how DoorDash designed a process that drives better product decisions.

Watch now

Fireside chat with Hopin

Discover how Hopin scaled productops as customer demand soared.

Watch now

Proving the ROI of CX

Matt Schoolfield

Matt Schoolfield

Customer Insights Manager, Greyhound

Steven Plaat

Steven Plaat

Marketing, Thematic

Watch on-demand

Watch now

Fast Customer Insights using Thematic

Nathan Holmberg

Nathan Holmberg

VP Product

Nicolas Zawadzki

Nicolas Zawadzki

Customer Support

Watch on-demand

Watch now

How to leverage AI to improve Customer Experience

Nick Stroud

Nick Stroud

Director of Brand Loyalty at ManPowerGroup

Maurice FitzGerald

Maurice FitzGerald

former VP of CX at Hewlett Packard

Watch on-demand

Watch now

How to combine science and emotion for Customer Experience Success

Dr. Alyona Medelyan

Dr. Alyona Medelyan

CEO, Thematic

Maurice FitzGerald

Maurice FitzGerald

former VP of CX at Hewlett Packard

Watch on-demand

Watch now

5 Practical Ways to Influence Managers for VOC Success

Dr. Alyona Medelyan

Dr. Alyona Medelyan

CEO, Thematic

Lynn Hunsaker

Lynn Hunsaker

Chief Customer Officer at Clear Action

Watch on-demand

Watch now

Learn the 4 pillars of successful survey design

Dr. Alyona Medelyan

Dr. Alyona Medelyan

CEO, Thematic

Dr. Jenine Beekhuyzen

Dr. Jenine Beekhuyzen

CEO, Adroit Research

Watch on-demand

Watch now

Thematic Webinar: Customer-centric leadership

Dr. Alyona Medelyan

Dr. Alyona Medelyan

CEO, Thematic

Jeanne Bliss

Jeanne Bliss

CEO, Customer Bliss

Watch on-demand

Watch now

How to increase customer lifetime value

Alyona chats to Musa Hanhan, CCXP, about the individual worth of customers.

Watch now

How to Improve Customer Service with Unstructured Data

Dr. Alyona Medelyan

Dr. Alyona Medelyan

CEO, Thematic

Jeff Toister

Jeff Toister

Founder, Toister Performance Solutions

Watch on-demand

Watch now

Countering The Hidden Forces That Hurt CX Transformation

Agi Marx

Agi Marx

Marketing, Thematic

Megan Burns

Megan Burns

Experience Enterprises

Watch on-demand

Watch now

Employee Ambassadorship: optimizing customer-centric behaviour

Dr. Alyona Medelyan

Dr. Alyona Medelyan

CEO, Thematic

Michael Lowenstein

Michael Lowenstein

PhD, CMC, CCXP

Watch on-demand

Watch now

Winning CX Buy-In

Dr. Alyona Medelyan

Dr. Alyona Medelyan

CEO, Thematic

Annette Franz

Annette Franz

CEO, CX Journey

Watch on-demand

Watch now

In conversation with Watercare

Hear how your can deliver a better customer experience using feedback analytics.

Watch now