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543% ROI: The Proven Business Case for AI-Powered Customer Insights

In an independent Total Economic Impact™ study Forrester tracked and measured actual business results from companies that automated their customer feedback analysis with Thematic.

Within 3 years of deployment, one company gained $1.8M in revenue improvements, avoided hiring 2 analysts, and cut insight delivery time from weeks to minutes- while making an impossible quality of insight possible.

That led to 543% ROI and measurable improvements in revenue, customer retention and team efficiency.

Forrester Total Economic Impact report

Download the full TEI study.

See the numbers and findings that convinced enterprises to invest in Thematic

Timely and quality insights improved CX to drive incremental income worth

$1.8M

Increased efficiency of business operations valued at

$1.01M

Avoided cost of researcher time to respond to adhoc requests is worth

$52,900

The time savings Thematic provides is essentially infinity. We just wouldn't do the analysis without the tool.

Head of Research
$6B E-commerce Company

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Thematic is trusted by enterprise organizations worldwide

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