Turn Customer Feedback Into Business Impact—Fast
See which customer issues actually hurt your scores. No manual analysis. No guesswork. Just clear priorities backed by data.
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We wouldn’t be able to get the quality of insights without Thematic. Everyone uses it, understands it and it’s a driver of insights and time savings.
Zach Schendel, Head of Research
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We analyze your feedback. Your data stays yours.
From AI and data governance to robust architecture and enterprise-grade security, Thematic helps you break down data silos with efficiency and peace of mind - to get more value from unstructured feedback.
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Your data never trains our AI
Enterprise-grade security
Thematic compared to other solutions
| ThematicProprietary AI + LLMs | Rule-basedLike Medallia, Qualtrics TextIQ and XM Discover | LLM wrappersLike Viable and Enterpret | |
|---|---|---|---|
| Key strength | Finds what drives metrics in minutes | Works when feedback stays stable | Fast, readable summaries |
| How themes work | Auto-discovers and adapts | You build rules or hire pros | Discovers per batch |
| Speed | 30 min to hours | Weeks to months | Instant |
| Consistency | All feedback analyzed identically | All feedback analyzed identically | Output varies each time |
| Transparency | Trace themes to source | Trace topics to rules | Hard to verify sources |
| Getting answers | Alerts + instant verified answers | Good for known rules only | Fast but can't verify accuracy |
Thematic
Proprietary AI + LLMs
- Key strength
- Finds what drives metrics in minutes
- How themes work
- Auto-discovers and adapts
- Speed
- 30 min to hours
- Consistency
- All feedback analyzed identically
- Transparency
- Trace themes to source
- Getting answers
- Alerts + instant verified answers
Rule-based
Like Medallia, Qualtrics TextIQ and XM Discover
- Key strength
- Works when feedback stays stable
- How themes work
- You build rules or hire pros
- Speed
- Weeks to months
- Consistency
- All feedback analyzed identically
- Transparency
- Trace topics to rules
- Getting answers
- Good for known rules only
LLM wrappers
Like Viable and Enterpret
- Key strength
- Fast, readable summaries
- How themes work
- Discovers per batch
- Speed
- Instant
- Consistency
- Output varies each time
- Transparency
- Hard to verify sources
- Getting answers
- Fast but can't verify accuracy