Scale Research Without Compromising the Rigour
Faster delivery shouldn’t mean insights you can’t defend. Thematic does the analytical heavy lifting of unstructured and structured data, and keeps researchers in control. So your team delivers specific, evidence-backed insights at the pace your stakeholders expect.
Full Coverage of Your Customer Voice
Surface themes from every comment without rules or prior knowledge, catching signals others miss. Coverage metrics validate how much data backs each finding
Specific Intelligence Every Team Can Use
Break NPS and CSAT down by product line, segment, or feature area so each team gets the signal that maps to their decisions.
Scale Research Impact Across the Business
Reach every team through the tools they already use. Insights travel further across the business without the headcount to match.
Research Insights Compound Over Time
Connect findings across studies so the business builds on what it already knows. The research function gets harder to cut.
Speed Up Analysis Without Losing The Richness
Most AI tools handle the volume but flatten the output. Thematic doesn't. Themes built from the ground up. Specific enough to act on, consistent across studies, traceable to evidence. Ready in days, not weeks, with no taxonomy rebuilds required.
- See the exact phrases behind each theme so every insight is traceable and defensible
- Refine themes to fit your business while Thematic keeps picking up new language as it emerges
- Researchers and decision makers can explore the full depth and nuance on their own
Every Team Knows What to Act On
Generic insights and metrics don't drive specific decisions. Product, marketing, finance, and operations all need a different view of the same data. Thematic makes it easy to give every team exactly what they need to act
- Each team gets their own Lens of feedback without anyone rebuilding the analysis
- Build scores from the text itself, across multiple data sources, for a complete picture
- Slice by any segment, cohort, or product line to get the specific view each team needs
Stop Being the Bottleneck. Let Insights Drive Decisions
When findings stay inside the research team, the insights function stays in a support role. Thematic connects research output to the tools, teams, and workflows that drive decisions. Reach scales. Headcount doesn't.
- Push findings to Snowflake, BigQuery, Tableau, or BI tools your teams already use
- Query trusted Thematic data via MCP to get answers, visualisations, and reports on demand
- Connect findings across studies so the business builds on what it already knows
Purpose Built For Strong Governance And Security
From AI and data governance to robust architecture and enterprise-grade security, Thematic helps you break down data silos with efficiency and peace of mind - to get more value from unstructured feedback.
Learn About Thematic Data GovernanceDefensible intelligence, not black-box AI
Every theme traces back to the raw customer comments that created it. You are always in control of how feedback is interpreted and distributed.
Enterprise-Level Specialist Support
Enterprise implementations are up and running within days, not quarters. No dependence on external service providers or reconfiguration partners.
Secure and Compliant Foundations
We meet the highest industry compliance standards, including SOC 2 Type II, GDPR and CCPA - and have successfully passed every audit since starting operations.
Access control and audit management
Thematic enforces role-based access controls, with unique login identifiers and built-in audit logs for complete visibility into data and user activity - simplifying data governance at scale
Trusted By Research & Insights Teams
Thematic transformed our 20,000 monthly verbatims from overwhelming noise into our most strategic asset.
Our partnership with Thematic helps us get clear customer intelligence to directly inform our product roadmap and corporate strategy. Because everything we do should make our customers lives easier. With the insights, we've seen significant improvements, such as a 30% decrease in contact centre failure.
In quickly getting the voice of the customer from a survey to the CEO’s desk, Thematic is by far the best solution. Thematic is easier to use for refining themes and the model. It’s able to synthesise the impact that themes have on the overall score. It’s simple to triangulate third party data sets and easily compare cohorts of data
Thematic has a great UI and is very intuitive, with not much training required to start using the software. You need to understand what you need to do in order to change performance. Thematic does that.
We wouldn’t be able to get the quality of insights without Thematic. Everyone uses it, understands it and it’s a driver of insights and time savings.
Not only did Thematic uncover new actionable insights, but they reduced our time to insight from 7 days to 5 hours - less than 9% of our previous analysis time, while using multiple datasets for analysis.
The Music Instruments industry has a lot of very specific terminology and product information so a lot of other solutions were just not appropriate. It's important that Thematic is customizable, and scaleable too. Armed with Thematic, I can enter discussions with industry partners, knowing where the issues lie.
Answered before the first call.
The questions enterprise buyers ask most. Answered directly.
Thematic builds a structured, repeatable theme model, not a one-off summary. Themes are consistent across studies and time periods, tied to statistical frequency and impact measures, and refineable by the researcher. You get analysis you can stand behind in a review, not a summary you would re-run each time.
The AI creates the initial framework from your data; researchers refine it. You are editing, not starting from scratch, which is where the time saving and accuracy comes from. The taxonomy stays under researcher control.
Yes. Thematic supports separate models per product line, market, or business unit, each tuned to that area's terminology. When cross-product comparison is needed, Lenses enable it without merging or fragmenting the underlying models.
Through customisable dashboards and MCP connections. Natural-language queries that return data-backed summaries and visualizations with supporting verbatims. Findings reach product, design, and marketing without requiring platform access.
Yes. Thematic connects to Qualtrics directly, accepts uploads from most survey platforms, and exports enriched theme and sentiment data to Snowflake, BigQuery, Tableau, and Power BI.
For a standard survey dataset, you can have a themed analysis running the same day. The goal is insights in days, not a months-long implementation.