543% ROI: The Proven Business Case for AI-Powered Customer Insights
In an independent Total Economic Impact™ study Forrester tracked and measured actual business results from companies that automated their customer feedback analysis with Thematic.
Within 3 years of deployment, one company gained $1.8M in revenue improvements, avoided hiring 2 analysts, and cut insight delivery time from weeks to minutes- while making an impossible quality of insight possible.
That led to 543% ROI and measurable improvements in revenue, customer retention and team efficiency.

Download the full TEI study.
See the numbers and findings that convinced enterprises to invest in Thematic
Timely and quality insights improved CX to drive incremental income worth
$1.8M
Increased efficiency of business operations valued at
$1.01M
Avoided cost of researcher time to respond to adhoc requests is worth
$52,900
The time savings Thematic provides is essentially infinity. We just wouldn't do the analysis without the tool.
Head of Research
$6B E-commerce Company
Thematic is trusted by enterprise organizations worldwide


How teams across the enterprise solve problems with Thematic
Insights & research
Unlock the narrative between structured + unstructured data at scale, without the hassle.
Save thousands of hours as you scale the impact of customer insights across the organization.
Customer experience
Identify and understand areas of improvement from your VoC.
Prioritize customer issues by impact and get rich context to build empathy.
Contact center analysis
Diagnose call times, volumes, CSAT, sentiment and behavior.
Automatically measure satisfaction and detect resolution.
Product feedback
Uncover, quantify and understand all product-related insights in minutes.
Monitor real-time feedback on new features, and trigger tickets to inform iterations and resolve bugs.
Marketing
Craft more effective messaging by identifying what resonates with your audience segments.
Enrich customer profiles and personalize campaigns to drive deeper connections.
Compliance
Continuously detect complaints across channels to reduce risk and swiftly resolve issues.
Act early on warning signs across any channel, with automated alerts to mitigate risks.
